Advertising Production Process

A commercial is a reflection of who you are and what your business stands for. It's a way for you to put your best foot forward and let the public know that you provide a valuable product or service. But in order to be effective, your commercials need to to have a well planned message, presented with high quality visuals and sound.

Because Q Station is a turn-key production facility that handles all aspects of the production process in house, you won't find another production company that can offer you the same quality at even twice the price.

One way that we are able to provide such a high quality product is through our simplified production process. This process allows us to create custom campaigns for each and every client at roughly the same cost as purchasing pre-made productions from a syndication agency.

Here's how we do it:

Market Research

The first and most important step is for us to learn everything we can about your business. What are your marketing goals? Who represents your customer base?

No one knows your business better than you. You know who your customers are and what they want. You know what they buy and why. That makes you our most valuable resource.

We'll meet with you to learn everything we can about your business and customers, and help you develop a game plan for your next advertising campaign.

Script Development

Taking what we've learned about your business, your customers, and your desired marketing message, our copy team will develop a campaign concept that will appeal to your customers and meet your marketing goals.

Once our team refines the concept into a workable script, we'll present it to you for your review. If you're happy with our concept, we'll move forward into production. If you're not happy, we'll start over and repeat the process until you have exactly what you want.

Guaranteed Price Quote

Once we have a final approved script, we'll recommend the most cost effective production package to meet your production needs. If your script will require any special considerations (animals, actors, special effects, etc.) we'll do the research and find the most cost effective way to accomplish the goal.

Then, we'll give you a guaranteed, all-inclusive quote listing the everything that will be provided during production. You'll know exactly what it will cost up front, and you won't pay a penny more.

Production of Your Commercial

Once you're ready to move forward with production, we will require a 20% depost to add your commercial to our production board. We'll then schedule your production at the first available slot based on talent and location availability (as needed).

In most cases, radio commercials can be ready for broadcast in just a few days, while television commercials traditionally take from one to three weeks (depending on the complexity of the production).

Once the commercial is produced, we'll send you a proof of your spot for your review and approval. If you would like to make any minor changes to the campaign (graphics, text font or color, music choice, etc.) simply let us know and we'll revised your spot and send you a new proof.

Delivery of Completed Commercial

Once your satisfied with your commercial, we'll provide you with a final broadcast master and invoice for the balance due on the production.

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